True cost is all about The External Ripple

When something is bought, we think the true cost is what we paid in that transaction. The true cost of anything however is much more than the transactional cost. I discuss this in the recent post: It is All about the Ripple…

I was reminded about the “True Cost” when I attended the sustainability movie shown at our school “The True Cost” (trailer below). This movie was about the ripple effects on so many by what is called “fast fashion”. Something I had not previously realized.

The low cost of our clothes encourages people to buy more clothes, ie. Fast Fashion. Unfortunately, those costs that we don’t pay are born by disadvantaged populations and our environment, something upon which we all depend which means we all pay the True Costs.

Currently our accounting methods do not account for the True of full cost – especially from nature. The current capitalism accounting methods favor supply side economics and market prices and these methods to not reflect the full costs or values. Resulting market inefficiencies mean Adam Smith’s “invisible hand” cannot make proper adjustments that would be made if all costs were being counted. 

Capitalism values lower prices and this encourages producers to shift costs to society, the public and the environment. True or total cost of ownership, or ecological economics, includes all direct and indirect costs and its impact on the system. Costs unknowingly born by society, rather than the producers, are termed externalities. For instance, polluted air or water caused by local industry is an externality or cost born by the public at large rather than the pollution-producing entity.

Externalizing costs impacts business decisions because, unless stipulated by law, these costs are not recorded. As an illustration, consider the industry-ignored externalities from single-use plastic bags used yearly in the US. The externalities were equivalent to burning 439 million gallons of oil, leaches of toxins into the soil and water, and harm to wildlife cost an estimated $4 billion.  Noting these impacts has led many to ban the use of single- use plastic bags. The invisibility of externalities also negatively affects benefits because they are hidden by current accounting methods.

While most see this issue as unavoidable, Interface International offensively designed a plan to change from a destructive to a restorative company. They created a collaborative, sustainable business strategy that expanded its business, increased its profits, helped employee morale, increased profits, and improved the environment. Interface was an example of how selfish, selfless, synergistic processes designed to benefit the customer, the company and the environment, generates improved outcomes.

Ray Anderson was the founder andvisionary leader of Interface Carpets who rebuilt that company from one that was ecologically destructive to one that is becoming restorative. You can see his inspiring TED Talk below.

Image result for anderson one day people like me will go to jail

His drive  also helped the climate crisis by developing and using regenerative practices. They put in place a better way so everyone and everything benefitted.
“The True Cost” movie is a reminder, however, in my view it falls short because it doesn’t tell us how to invest so we have a more prosperous tomorrow like Ray Anderson did for Interface Global. Ray Anderson practiced paneugenesis because he was able to generate all good by creating pervasive, reciprocal, selfish, selfless, synergistic interactions so everyone and everything benefits. This is how we can make today better while also investing for a better tomorrow. It is all about the ripple. Please share your thoughts and any other examples about how you are creating a positive ripple and a positive externality.
Be Well’r,
Craig Becker

Be selfish, selfless, & synergistic so everyone and everything benefits!

If you want to contact me:
Email: BeWellr@gmail.com

Terrorism Cannot be Prevented Or Eliminated

As we have learned, we cannot kill all the terrorists. Of course when we do, as with Al-Qaeda, a new version of it, as happened with ISIS, evolves. In other words,

Terrorism Cannot be Prevented Or Eliminated

Killings, sanctions, and or isolationism cannot get rid of terrorism any more than angioplasty or stents can get rid of heart disease.  These approaches are as illogical as saying not having an aspirin caused your headache or not having a doctor made you sick. Right now all we are doing is reacting bad situations with techniques to treat the symptoms. For a short time, some times, they end the symptom but then, eventually, usually in short order, the symptoms and more reappear.

The original issue, terrorism, heart disease, or anything we try to prevent, eliminate and or treat, will reappear because the Precursor’s or causes of the issue are still present. The conditions that led to that outcome are still present so it has to reappear. Unless a new reality is created, old symptoms have to reappear.

As we have learned, education and women’s empowerment are the best ways to move society forward, and as a by-product, also effectively end terrorism. This works because education and empowerment creates a new, “Idealized” reality where more is possible than what existed previously. The same is true for health. When people discover a plant strong, usually near vegan eating style, develop stronger relationships with people and the environment, and become physically active, they create a better life. In addition, the secondary by product, as demonstrated by Dean Ornish and Caldwell Esselstyn’s study’s have shown, the also reverse heart disease.

This is a backward way of saying working to create something better, a new reality using the Paneungenesis Process is also a more effective way to prevent problems than efforts aimed at only eliminating undesired outcomes. In other words, a focus on Creating More Good, Not Just Less Bad isa  more effective way to have less bad. Which also, most importantly, if done correctly, benefits everyone and everything.

As a reminder,

Practice Paneugenesis using this 4 Step to Process

  1. Operationalize Desired Idealized Outcome
    • Determine an Idealized outcome that is better or improved from what is possible or able to happen now
    • Must incorporate Systems Thinking so the outcome benefits are on multiple levels without any seen harm to other levels
  2. Discover and Develop Necessary Precursors to make Desired Outcome Possible
    • Research to discover what must come before idealized outcome, what must be true for desired outcome to occur
    • Assess current process to discover and learn current processes used or must be created to manifest ideal outcomes
  3. Optimize the Process to Develop Skills and abilities that make Precursors possible(this is Green Grass philosophy, its designing a process to help grass grow)
    • Develop good practices (append existing or start new processes)
    • Forget about what you should avoid
      • ONLY Focus on doing what makes desired things happen
    • Nurture, encourage, engage in and reinforce helpful actions
    • Update unneeded, outdated or inappropriate actions to ones that created idealized vision
  4. Plot Progress to document, demonstrate, and celebrate Improvement
    • Measure and document process progress moving forward toward idealized outcome
      • Note specific ongoing processes completed that cause movement forward
    • Plan and develop next steps to enable continual improvement

We cannot prevent or eliminate terrorism, though we can lessen some fo the things that we don’t want. However, if we want a better tomorrow, it can only happen by moving toward a new reality and this is something new that must be created.

Creating something new and better will necessarily push out what we do not want – it has to or the new reality will not exist (see Green Grass Theory)

I have noted this before in Prevention Can’t Work and Problems are Irrelevant! and to move forward we must Create More Good, Not Just Less Bad. I look forward to hearing how you create a better tomorrow, please share your successes.

As you know, I will work for progress by generating comprehensive improvements by creating pervasive, reciprocal, selfish, selfless, synergistic interactions so everyone and everything benefits, or by practicing paneugenesis.  I look forward to hearing about the progress you help generate.

Be Well’r,
Craig Becker

Be selfish, selfless, & synergistic so everyone and everything benefits!

If you want to contact me:
Email: BeWellr@gmail.com

Living, Thriving, & Healing…Can it be simple?

Life is really simple, but we insist on making it complicated. – Confucius

My career has been focused on working to do what can cause desired outcomes.  Is that the same thing as healing? As an athlete I worked hard to improve my performance.  As a student I studied hard to learn the material and to become educated.  As a professor and research I investigate to discover if doing good, causes good.  As it turns out, it does.  This may seem obvious and straightforward, however many times we do the opposite.  In business we seek to cut costs to improve service – how is that possible?  Quality management demonstrated if we focus on improving quality, a positive chain reaction results from which everyone and everything can benefit.

As noted in August 21, 2019 Post, Top CEO’s Refocus on More than Profits…Hurray!, many are realizing we must seek to profit the system, not just an organization. This was what Deming consistently emphasized and is why those using his quality management methods have been successful. One of Deming’s messages in Profound Knowledge is: Appreciation for a System . This emphasizes that we are an interactive system, rather than a set of discrete and independent departments or processes governed by independent circumstances. When all the connections and interactions are working together, tremendous benefits for everyone and everything can be achieved.

Elisabeth Rosenthal’s book, “American Sickness: How Healthcare Became Big Business and How You Can Take It Back” everyone should read. It outlines the opposite of working as a system. Here is a NYT review. It provides an example of how we have made things complicated. What has happened in healthcare has also been cited as what also caused the recent financial crisis. In these situations, rather than work as a system, multiple independent groups attempted to maximize their benefits and profits instead of promoting the system so all could benefit. The result, we all lose.

Her book is eye opening, obvious, evident, disturbing and problematic.  How did this happen when so many are doing what they think is best.  It is an example of what both Deming and Ackoff meant when they said doing the best work is not helpful if you are doing the wrong things.

This story is also outlined in this movie, “Healing Cancer from the Inside Out”. It is available on Amazon and below on YouTube when posted. First is the trailer, then the movie.

Please keep in mind:

Life is really simple, but we insist on making it complicated. – Confucius

Rather than work independently, I recommend the practice of paneugenesis. This practice works to generate comprehensive improvements to creating pervasive, reciprocal, selfish, selfless, synergistic interactions so everyone and everything benefits. There is no downside to doing this. Why would we do anything else?

Make it a Great Day, Week, Year and Life!

Be Well’r,
Craig Becker

Be selfish, selfless, & synergistic so everyone and everything benefits!

Email me if you want to discuss: 
Email: BeWellr@gmail.com

Connected Regeneration for a Better Tomorrow – FREE MOVIE

Without question, all things are interconnected. As John Muir, the first elected president of the Sierra Club, explained:

When we try to pick out anything by itself, we find it hitched to everything else in the Universe.

In other words, we are all interdendent on everything else. My paraphrase of what Jane Benyus of Biomimicry Institute demonstrates, a life well lived is one that makes life more livable. In other words, we live a life that make it better for everyone and everything. More about Jane Benyus’s work and Biomimicry is available at this post: Parallel NOT Linear Means Create Positive AND Prevent Negative

This week Ocean Robbins of the Food Revolution Network promoted FREE access to a movie, “The Need to GROW“. This movie demonstrates and emphasizes these interconnection attributes of life on earth and and how they can be used to make life better for all.

The movie demonstrates multiple ways to improve our life that also will diminish problems. To me, it is important to understand, these actions will make our life better today and also make a better tomorrow more likely.

Know that these benefits are not deferred, they are immediate. We feel better right away, we become part of the solution and not part of the problem. It is an emotionally powerful way to practice paneugenesis.

Here is the trailer.

To practice paneugenesis is to generate comprehensive improvements to creating pervasive, reciprocal, selfish, selfless, synergistic interactions so everyone and everything benefits. Why would we do anything else?

I look forward to hearing how you incorporate these ideas into your life and the related benefits you experience.

I encourage you to get the free access and watch “The Need to GROW” at this link.

Rob Herring, the director, shares this:

 

Please stand with us — telling your friends and loved ones that there is a new film that showcases heartwarming stories and powerful solutions.

You can also give this link to people you know, so they can sign up and join in the free screening too: TheNeedToGROW.com.

Make it a Great Day, Week, Year and Life!

Be Well’r,
Craig Becker

Be selfish, selfless, & synergistic so everyone and everything benefits!

Email me if you want to discuss: 
Email: BeWellr@gmail.com

Highlights from the 2020 Dietary Guidelines Hearing

Dr. Greger posted powerful comments from the 2020 Dietary Guidelines Hearing. I encourage you to watch these highlights and share your thoughts. More importantly I hope you create a better life for yourself by eating more plants…

Of course informing about problems is not enough, it must be demonstrated how good food choices create a better life for everyone and everything. I look forward to hearing about the how you  practice paneugenesis  by creating pervasive, reciprocal, selfish, selfless, synergistic interactions with your food choices so everyone and everything benefits. Make it a Great Day, Week, Year and Life!

Be Well’r,
Craig Becker

Be selfish, selfless, & synergistic so everyone and everything benefits!

Email me if you want to discuss: 
Email: BeWellr@gmail.com

Updated: I went to Burger King…and Baskin Robbins?

Is it true, “This Is the Beginning of the End of the Beef Industry“. This article thinks alt meat isn’t going to stay alt for long, and cattle are looking more and more like stranded assets. Cows are assets in there natural function, however evidence suggests they are liabilities as a food source for humans.

Surprisingly I went to Burger King and had an “Impossible Whopper” and it was good.

Is this good? The evidence suggests it is a net positive.  Most dramatically it has a positive influence on the environment, the resource upon which all life depends.  With regard to related personal health impacts, h John Robbins, author of “Diet for New America” provides and article, Plant-Based Meat: The Pros & Cons Of Veggie Burgers.

News suggests alt meat will also provide alternatives for chicken.  Beyond Meat is testing their chicken products at KFC and it had a positive reaction from the public.

I encourage you to try Impossible Foods and Beyond Meat products at Burger King, Red Robin, Friday’s, White Castle and many more outlets.  Ask about these alternatives and share your experiences. I look forward to hearing about the how you try this way to practice paneugenesis so you will generate all good by creating pervasive, reciprocal, selfish, selfless, synergistic interactions so everyone and everything benefits. Make it a Great Day, Week, Year and Life!

PS: MORE VEGAN OPTIONS: I received a note from Ocean Robbins of the Food Revolution Network that his family’s company, Baskin Robbins, of which his father, John Robbins walked away from more than 50 years ago, is now offering dairy free ice cream.  Here is his note:

On August 4 of this year, Baskin-Robbins released its first two non-dairy flavors of ice cream, replacing factory-farmed milk with a base of coconut and almond. These new, non-dairy flavors are also free from preservatives, artificial flavors, and high fructose corn syrup (though they do have plenty of sugar!).

Even though my dad walked away from the family company, and from any access to the family fortune — more than 50 years ago — and even though nobody in my family has had any connection to the company in decades, I still felt a small sense of pride.

After all, Baskin-Robbins didn’t make this change because they suddenly had an epiphany and decided to be at the forefront of the movement for health and sustainability. They made this change because they saw where the market was heading, and they knew they could make more money by offering vegan options.

And the truth is that we, as consumers, helped make that happen. Every time you buy food, you are, in a sense, casting a vote. And over time, those votes can add up to changes in how food is grown, processed, and marketed.

One result is that sales of dairy-free ice cream are expected to reach $1 billion 

Are these dairy-free versions actually better for you than those made with cow’s milk? And of all the options available, which ones are best (and worst)?

Get the facts on dairy-free ice cream and see how the different types compare, here.

Together, one bite at a time, we’re changing the world,

Ocean Robbins

P.S. More and more ice cream chains like Ben & Jerry’s, SubZero, and now even Baskin-Robbins are offering dairy-free options. But should you eat them? And what is the healthiest non-dairy ice cream you can have? Here’s what you need to know.

Be Well’r,
Craig Becker

Be selfish, selfless, & synergistic so everyone and everything benefits!

Email me if you want to discuss: 
Email: BeWellr@gmail.com

Veggie Burgers and Fake Meat: Pros and Cons

A Quote to Guide Life

My sisters eulogy of my dad highlighted a quote his dad taught him. It was how he lived and is how he taught us to live our lives.

You are no better than anyone else…and nobody is better than you.   -Jack Becker (originally Daniel Becker)

I had forgotten those exact words but realize it is how I lead my life and is what I try to teach my daughters and students.  Upon reflection it is why I practice paneugenesis to generate comprehensive improvements by creating interactions so everyone and everything benefits.  Thank you Dad!

Be Well’r,

Craig Becker, PhD

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