What Makes Sense Leads to Moral Progress

Morality predicated on external pressures is never sufficient.                                               РImmanuel Kant

As explained in Steven Pinker and Rebecca Newberger Goldstein’s TED Presentation, “The Long Reach of Reason” (also below) moral progress has been instigated through reasoned arguments that documented inconsistency in values, actions, and common sense. ¬†After discussing some examples of how reasoned arguments led to moral progress, they wonder if our grandchildren will be as appalled by our actions as we are of our ancestors who saw things such as beheadings and slavery as normal. Won’t our ancestors or even our children wonder why we focused on eliminating disease when we were wanting to experience better health that we defined as the presence of physical, mental and social well-being and not merely the absence of disease and infirmity? After all, doing actions and engaging in thoughts that lead to or cause health to create gains¬†in well-being beyond just the absence of problems is a reasoned, logical course of action. Efforts focused on eliminating problems are insufficient and illogical if improved well-being is the goal.

Eliminating problems just brings us back to where we were, not better. If we want to be better, logic and reason suggests we must first determine the better outcome, Operationalize and Idealized Outcome, we want that is not available now and then determine how to create that better reality, Discover Precursors, Optimize the Process, and Plot Progress. This idea is the objective with salutogenesis and paneugenesis and the idea is explained in the Exceeding Expectations video you can access here or below. Reasoning and logic suggests focusing on and working toward creating a better is the obvious way  to create a better tomorrow.


I look forward to hearing about how you will be exceeding YOUR expectations, doing so will generate comprehensive improvements as you create interactions that help everyone and everything benefit.



Be Well’r,
Craig Becker

Its not about Paying More – It is about Creating Better!

Last week I attended a presentation about Corporate Social Responsibility. It was impressive how some of these companies are doing things to make things in sustainable ways while paying living wages. The message however was that we have to pay more for our goods to support these noble efforts. I disagree.

I disagree for a few reasons.¬†To me, if they want us to buy their goods instead of from others who are doing things traditionally, they need to be better. I do agree we should support doing the right thing but not to get the same thing for a higher price. In all that I have read and learned, doing things in line with nature or in sustainable/restorative ways will save money. As Interface Global carpet company has shown, they can do do better by doing good. (I linked you to a presentation I did about Interface’s efforts) I encourage you to review their story here. They grew their company dramatically while becoming a sustainable and ¬†restorative company.

The ideas were also discussed extensively at the 2013 Purdue Deming Conference

their theme was¬†New Thinking for a Sustainable World.¬†To me W. Edwards Deming, the quality management giant, promoted Green or sustainable practices.¬†I recommend you go to the institute created for him at¬†deming.org¬†to learn more. There are many books about him that are good. America first learned ¬†about him from the 1979 TV show,¬†If Japan Can, Why Can’t We. His books include¬†New Economics¬†and¬†Out of Crisis.

In other words, I am suggesting we must not only do things right in selfish, selfless, synergistic ways that benefit everyone and everything, our efforts must produce better results so we can Exceed Expectations (see linked video). As described, this is to Practice Paneugenesis (see linked video). By doing this better outcomes that produce comprehensive benefits will just happen.

Be Well’r,

Craig Becker

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